Case study · updated 2026-10-20 · 4 min read
What would happen if one car had three jobs?
One vehicle is the denominator under three income tracks. Software is the one the other two are funding. This page is the reason the rest of this site counts every mile: a cost per mile is only interesting if something is riding on it.
The denominator, measured
12.1¢/mi
Every mile below runs at this cost. It is the number all three tracks are charged against, and the reason the gig track is worth taking at all. Working: the Ledger.
-
01
Paddock20 the lead
Race teams prep here before they win. We build your software the same way.
Agentic engineering studio. Custom software and automation, built by one architect with no handoffs. Also courses and a one-day Nashville build session.
- $125M a month at its peak, through one client build
- 4 to 12 wks scope to ship
- 1 architect, every build
Lot Assistant Built for a leading exotic and luxury dealership, at a peak of $125M a month. The logic is for sale. Supercar IQ Vehicle identification from a photo. Case 03 on the Test Track. iGot Receipts Mod and mileage tracking for collectors. Paddock Mail Internal comms for a team that lives on the move. - Custom builds from $749, 4 to 12 weeks
- Courses $49 each, $799 all access
- AI Mastermind, Nashville $499, VIP $999
What it asks of the car: Client sites and the Nashville build day. Low miles, high presentation. This is the track the cling advertises.
stated source: paddock20.com
-
02
PaddockGavin track 02
I find cars for people.
Vehicle sourcing and an owner audience. Concierge broker and vehicle sourcer, retail or wholesale, shopping with a dealer's license so every auction is open. Plus the vertical video audience that brand deals are sold against.
- 78 cars found for other people
- 8,088 Instagram followers, checked 2026-09-03
- ~1M views a month, reported
- 200+ events run
Sourcing Retail or wholesale, every auction open with a dealer's license. Consignment The retail lane. Brand deals An audience of owners and collectors, sound off, captions on. From October 20, 2026: a paid partnership with WillerTime for ALL JACK. See it in action (opens Instagram in a new tab) Events Private floor bookings and event days. - Find me a car concierge sourcing
- Sell my exotic car intake
- Want to partner? let's see if it makes sense
What it asks of the car: Event days, plus hauling gear.
stated source: paddockgavin.com and instagram.com/itspaddockgavin
-
03
Delivery track 03
Until software, events and brand deals pay the bills.
The bridge. Gig delivery on Uber Eats and Instacart, run as a bridge rather than a business. It converts spare hours and an already owned vehicle into cash flow while the other two tracks mature.
- Bridge not the destination
- Variable hours, by week
- 5h19m door to door on September 6, 2026, an Instacart day
- 3 / 4 / 89 batches, orders, items
- 0.4 mi it did not need to drive
- $3.55 of electricity for its working miles, modeled
What it asks of the car: Stop and go miles, cargo space, and a cost per mile low enough that the run is still worth taking. This is the track the cost per mile was built to answer.
measured source: the Instacart app's own screens and the car
The cargo that pays.
Two full fridges of product, alcohol stock, and everything needed to outfit an Airbnb. The Model Y carries it organized in crates. The Lexus ES300h doesn’t. This is income: $25–50 per stop, stocking fridges for a Nashville vacation-rental concierge and amenities service, between Uber Eats and Instacart runs and calls.
Model Y (rear rows folded, frunk included): 72 cu ft. Lexus ES300h: 14 cu ft. Same driver, same roads, different payload.
This is what an engagement produces
Everything above came out of one build. If there is a part of your week that should not exist any more, the studio scopes it, prices it in writing, and ships it.
paddock20.com · custom builds from $749, four to twelve weeks.
A written build order: what we’d build, what it costs, how long it takes. Yours to keep either way.
What happens next
Want to follow the next project?
Everything here started as a what-if and became a record. The crew hears the day the next one opens.