WHAT YOU LEAVE WITH
Three fixes, in order.
Not a forty-page PDF you will never open. A short list of what to do next, specific enough to hand to whoever maintains your site — whether that is us or not.
01
What Google cannot reach
Pages that are not indexed, links that point nowhere, redirects that lose the trail. If a page is invisible to a crawler, every other thing you do to it is wasted.
02
What your competitors own
The searches they rank for and you do not, with the monthly volume beside each one. This is usually the part that changes the conversation, because it puts a number on what is walking past you.
03
The order to fix it in
Sequenced by what moves first, not by what is easiest to sell. Some of it you can do yourself in an afternoon, and we will say which parts those are.
HOW IT GOES
Book it, and we do the work first.
STEP ONE · 30 SECONDS
Pick a time and give us your URL
That is the whole form. No budget question, no company size, no how-did-you-hear-about-us.
STEP TWO · BEFORE YOU JOIN
We crawl the site and pull the data
Indexing, structure, speed, and where your competitors rank against you. Done before the call so none of your fifteen minutes goes on setup.
STEP THREE · 15 MINUTES
We walk you through what we found
You keep the findings either way. If there is nothing worth fixing we will say so rather than invent work.
BEFORE YOU BOOK
Common questions
Is the audit really free?
Yes. We run it before the call and walk you through it on the call. There is no charge and no obligation, and if nothing on your site is worth fixing we will tell you that instead of inventing work.
What do I get out of the call?
The three fixes worth doing first, in the order we would do them, with what each one is likely to move. You keep that list whether you hire us or not, and it is specific enough to hand to whoever maintains your site.
How long does the call take?
Fifteen minutes. We have already done the work before you join, so the time goes on what we found rather than on discovery questions.
Who runs the call?
Gavin Brooks, who runs Paddock20 and does the building. There is no account manager and no sales layer, so the person explaining the audit is the person who would do the work.



