SEO Services and Search Audits

Q: What are SEO services?

SEO services are the work of getting your business found in search: technical fixes, content, and authority that move you up Google and into AI answers for the terms your customers type. Done right it becomes your most durable, lowest-cost lead channel.

Q: How long does SEO take to work?

First movement around 90 days, with real compounding through six months and beyond. The foundation lands in month one; content and authority do their work over the next several months.

Q: What makes Paddock20's SEO different?

We're a software team, so technical SEO (speed, schema, crawlability) is native, not outsourced. We target with real data, move faster with AI, and build for AI-search and blue links alike.

Q: Do you offer technical SEO and B2B SEO?

Yes, technical SEO is our home turf, and B2B is most of what we do: longer sales cycles, complex products, and buyers who research before they ever fill out a form.

Q: How much do SEO services cost?

Two parts: a one-time Foundation and a monthly Growth Engine, both scoped to your free audit. You'll see the plan and the price before committing.

What our SEO service covers

Everything that moves rankings. One team.

A complete SEO service (technical, content, authority, local, and AI-search) run as one system. The scope is written once and the work runs from it, with no checklist theater.

Technical SEO

Crawlability, speed and Core Web Vitals, schema, indexation: the foundation everything else stands on. It's our home turf as a software team.

Keyword & market research

We pull the real numbers and target the money terms you can actually win, not vanity volume. Data first, opinions second.

Content velocity

Pillar-and-spoke content built to rank and to convert: briefs, drafts, and publishing on a steady cadence, not one post a quarter.

Authority & links

Earned links and digital PR that tell Google you're the real thing: quality over spammy volume.

Local SEO

Own your city. Google Business Profile, local landing pages, and map-pack visibility for Nashville and wherever your customers are.

AI-search & AEO

Get cited by ChatGPT, Perplexity, and Google's AI Overviews: answer-first content built for the way people search now.

We run this same engine across everything we do, from managed cybersecurity to custom app development, so every Paddock20 service earns its own search authority and its own leads.

Built your site with AI and it is nowhere in the results? Read why an AI built site does not show in Google.

Our proprietary method

The Race Line™: the fastest line to the top.

Every track has one fastest line through each corner. SEO is the same: there's a fastest path to rankings, and most agencies never find it. They spray tactics and hope. The Race Line™ is how we find yours.

Map the track

A full audit and a keyword map that separates the terms you can win from the ones you can't, so effort goes where it pays.

Find the line

Target the winnable money terms first, in the order that compounds fastest. Early wins fund the harder climbs.

Brake late, exit fast

Fix the technical foundation, then ship content at velocity, so you carry speed out of every corner instead of stalling.

Compound every lap

Authority, internal links, and iteration, so each month's work makes the next one faster. That's how the asset grows.

Powered by real search data and the most capable AI models available, so we move faster than a traditional agency without cutting the corners that actually matter.

How long does SEO take

The honest 180-day cadence.

SEO isn't an ad you rent. It's an asset you build. Here's the real timeline, and why each phase matters.

Days 0 to 30

Foundation

Audit, technical fixes, keyword map, and tracking wired up. The groundwork that makes everything after it actually work.

Days 30 to 60

Velocity

The content engine turns on: pillar pages and supporting posts shipping on a steady cadence, internal links wired.

Days 60 to 90

First movement

Winnable terms start ranking, AI Overview citations appear, and the first leads come in from search.

Days 90 to 180

Authority & compounding

Rankings climb, authority builds, and the asset starts throwing off leads on its own, and keeps compounding past day 180.

Why not faster? Google has to crawl, trust, and rank your pages, and that takes real time. Anyone promising page one in 30 days is selling something that won't last. We'd rather earn it than rent it.

How it's priced

Two parts: build it, then grow it.

A one-time foundation to fix what's broken and set the track, then a monthly engine to keep gaining ground. Every engagement is scoped to your free audit, so there are no cookie-cutter retainers.

We scope pricing here from your free audit: the work varies too much site to site for a flat number to mean anything.

The Foundation

One-time build that fixes the technical debt and sets the strategy.

One-time

scoped from your free audit

✓Technical audit & fixes
✓Keyword map & competitive research
✓Core pages + initial content build
✓Schema, tracking & AI-search readiness
✓Your live Paddock Portal: a private client dashboard where you see every sprint item, standing fix, and recommendation in real time. You're part of the action plan.

Start with a free audit

MOST PICK

The Growth Engine

The monthly engine that keeps ranking, publishing, and compounding.

Monthly

scoped from your free audit

✓Content velocity (pillars + spokes)
✓Authority & link building
✓Rank + AI-visibility tracking
✓Monthly reporting, strategy & iteration
✓Paddock Portal access: your private bay inside the Paddock Portal. Sprint board, win ledger, content queue, and every recommendation: visible, tracked, and actionable by you every single month.

Start with a free audit

Every engagement is scoped to your audit. You'll see the plan and the price before you commit. No long lock-in.

Common questions

The honest answers.

What are SEO services?+

SEO services are the work of getting your business found in search: the technical fixes, the content, and the authority that move you up Google (and into AI answers) for the terms your customers actually type. Done right, it becomes your most durable, lowest-cost lead channel.

How long does SEO take to work?+

Honestly: first movement around 90 days, with real compounding through six months and beyond. The foundation lands in month one; content and authority do their work over the next several. Anyone promising page one in a few weeks is selling something that won't hold.

What makes Paddock20's SEO different?+

We're a software team, so the technical layer (speed, schema, crawlability) is native to us, not outsourced. We target with real data, move faster with AI, and build for AI-search and blue links alike. It's the same engine we call The Race Line™.

Do you offer technical SEO and B2B SEO?+

Yes, technical SEO is our home turf, and B2B is most of what we do: longer sales cycles, complex products, and buyers who research before they ever fill out a form.

Do you do local SEO?+

Yes. Google Business Profile, local landing pages, and map-pack visibility for Nashville and wherever your customers are. Local is often the fastest early win.

Is SEO better than running ads?+

They do different jobs. Ads stop the second you stop paying; SEO is an asset that keeps working after it's built: usually at a far lower cost per lead once it compounds. The honest answer is often both: ads for right-now demand, SEO for the durable pipeline. We'll tell you which to lean on first.

How much do SEO services cost?+

Two parts: a one-time Foundation and a monthly Growth Engine, both scoped to your free audit. You'll see the plan and the price before committing. No long lock-in.

SEO services that turn search into your best salesperson.