In use
Claude
Anthropic
Scopes the work, writes code and reviews it.
Tech stack
Five layers under every build
A tech stack is the set of tools a piece of software is built with and runs on. Ours is arranged in five layers, assembled in the same order on each build: build, security, infrastructure, integration and implementation. The tools on a layer change from job to job. The order does not.
Each card is a tool in the Paddock20 stack. Once a day we read the numbers each vendor reports for Paddock20, and a card shows its number with the time it was read.
Want to see where those tools sit? See the products on the Repo Atlas.
35 toolsMeasured 4 read from the vendor, dated on the cardIn use 31 in the stack, no number shownLast read Oct 26, 6:07 AM CT
Build stack
What the software is designed and written with
Where a written scope becomes screens and code, with each change kept in version control.
In use
ChatGPT
OpenAI
Second opinions and first drafts.
In use
Gemini
Long research runs and a third opinion.
In use
v0
Vercel
Turns a written brief into working screens.
In use
Figma
Design
Wireframes and screen layouts before any code.
In use
Replit
Experiments
Quick experiments, tested in the browser before they get a repository.
In use
GitHub
Source code
Source code and the history of each change.
In use
Chrome and iOS
Testing
Where screens get checked, on a desktop and on a phone.
Security layer
What gets set up before launch
Domains, sign-in, credentials and the network edge are configured before anyone outside can reach the system.
In use
Cloudflare
Network edge
DNS, caching and firewall rules in front of the site. Paddock20 resells Cloudflare.
In use
Google Cloud
Credentials
Google sign-in, service accounts and API keys.
In use
Better Auth
Sign-in
Accounts, passwords and sessions.
In use
Namecheap
Domains
Domain registration.
In use
Domain Lock
Paddock20 rule
A visitor who opens a raw .vercel.app preview address is sent to the real domain.
Infrastructure
What runs the system in production
Hosting, the database and the scheduled jobs that keep the data current.
Measured
Vercel and Next.js
Hosting
Hosting, deploys and the scheduled jobs for this site.
Production deploys
162
This site, last 30 days · Vercel · Oct 26, 6:07 AM CT
In use
Neon
Database
Postgres for leads, bookings, call logs and check-ins.
In use
Supabase
Database
Sign-in, file storage and Postgres when a build calls for it.
This site, counted from its code on Oct 23, 2026:
165page routes
118API routes
11scheduled jobs
Integration layer
Where a build meets the systems a business already runs
Payments, search data, spreadsheets and the software a business already uses.
In use
Stripe
Payments
Checkout for the Fit Call and the course library.
Measured
Google Search Console
Search data
Search impressions and clicks for this site, reported by Google.
Search impressions
486
Last 28 days · Google Search Console · Oct 26, 6:07 AM CT
In use
DataForSEO
Search research
Search volume, rankings and backlink data for research and reports.
In use
Google Sheets
Spreadsheets
Read from and written to when a business already keeps its numbers there.
In use
Microsoft 365
Office software
Mail, files and calendars for clients who run on Microsoft.
In use
Composio
Connectors
Ready-made connectors between apps.
Client system
Ran in productionLot Assistant
Inventory data from an exotic and luxury automotive retailer and wholesaler fed the lot software built for it.
Read the Lot Assistant caseYour business
Your systems
The software your business already runs. The Fit Call is where we check what it can connect to.
See what the Fit Call includesImplementation layer
Tools added when the problem calls for them
Email, phone, scheduling and automation. A build gets only the ones its problem needs.
Measured
Resend
The confirmations, receipts and alerts this site sends.
Emails delivered
967
Last 30 days · Resend · Oct 26, 6:07 AM CT
Measured
Retell AI and ElevenLabs
Voice
The voice agents that answer calls, and the voices they speak with.
Inbound calls handled
375
Across our voice agents · Retell · Oct 26, 6:07 AM CT
In use
Cal.com
Scheduling
Booking for the free Warm-Up Lap and event calls.
In use
n8n
Workflows
Workflows that run on a schedule or a trigger, from one app to the next.
In use
Google Maps
Location
Places, routes and distances when a build needs a map.
Running the studio
What runs Paddock20 itself
Not part of a client build. These run the studio's own office, mail, design work, video and listing.
In use
Google Workspace
Studio office
Docs, calendars and shared drives.
In use
Gmail
Studio mail
The studio inbox.
In use
Google One
Backups
Backups of studio files.
In use
Canva
Design
Decks, social graphics and print.
In use
Higgsfield AI
Images and video
Images and video for this site, including RAIL and Amy.
In use
YouTube
Video
Video hosting.
In use
Google Business Profile
Local listing
The studio listing in Google Search and Maps.
In use
Google Analytics
Site traffic
Visits to this site and where they came from.
