Custom software for owner-led businesses

Your team has a way to make it work. Let’s build a better one.

The spreadsheet someone updates after hours. The customer who has to call for a status. The same information typed into three systems. We help established businesses replace those workarounds with software built around the way their team works.

Start with one process. Keep what works. Build what’s missing.

Based in Nashville. Your agreement defines ownership of the custom application, its source code and the access delivered to you.

The problem

The work between your tools is where things get stuck.

You may already have a CRM, scheduling software and an accounting system. The problem is what happens between them: someone sends a text, checks a spreadsheet or remembers the next step.

We look at the process before recommending another tool. Sometimes the answer is to connect what you use. Sometimes an existing product is enough. When a custom application is the better fit, we scope it in writing before the build starts.

What we do

What needs to work better?

Connect a workflow

Move information through intake, scheduling, follow-up, reporting or invoicing. Keep decisions that need a person with a person.

Project range

$749 to $4,999

Explore workflow automation

Improve an automotive operation

Make vehicle status, movements, approvals and handoffs easier to follow.

Price

Scoped to the operation

See automotive operations

Final prices depend on the agreed scope. Third-party subscriptions and ongoing costs are identified separately.

The work

See what we built and why.

Client work · Ran in production

Lot Assistant

A dealership operations application built around the vehicles on the floor and the work around them, from intake to transfers between lots and release.

Read the Lot Assistant case →

Ongoing study

The Model Y study

Vehicle data, charging invoices and delivery-app records brought together to answer practical questions about one owner’s car.

Explore the Model Y study →

Paddock20 product

Paddock Mail

An inbox tool built for our own operation. See how a recurring internal task became a working application.

See Paddock Mail →

Separate scopes

Other services.

Each of these runs under its own scope and price. We explain what Paddock20 delivers and where another provider is involved.

Setup from $1,496.99. Care plans from $296.99 a month.

Voice agents

Answers incoming calls, collects the details and routes the next step around your business rules.

See voice agents →

$500 to $750 a month

App Care

Maintenance after launch: bug fixes and dependency updates. No new features.

Ask about App Care →

Free audit first

AI SEO

Technical fixes, content, local search and AI-search visibility for your site.

See AI SEO →

From $500 a month

Brand management

Daily content written and posted inside your own accounts, in one consistent voice.

See brand management →

From $499 a month

Managed cybersecurity

Monthly plans covering monitoring, alerts and response across cloud, network, email and devices.

See managed cybersecurity →

Starts with the $249 Fit Call

AI consulting

Work out which process is worth automating and whether software is the right answer.

See AI consulting →

$999 a month

Paddock20 Retainer™

Four hours of working time a month and 5% off new project work. Month-to-month.

See the retainer →

Next step

A clear decision before a build.

Tell us the problem in plain language. If a closer look is useful, the Fit Call is 60 to 90 minutes on that problem with Gavin Brooks, and a written scope follows in two to three business days: what to change, and whether a build makes sense. The $249 counts toward your build when you sign the written scope within 30 days.

Book a Fit Call · $249Ask a question first
See what the Fit Call includes →