Custom software makes sense when the gap is specific.
You may need a view of jobs across locations, a record of vehicle movements, an approval process or a customer portal. You may need several sources brought together without rebuilding a report every week.
We start with the problem and the people using the answer. If an existing product can handle it well, that belongs in the recommendation too.
The first version should do one important job well.
What the first release must do
We define the users, the process and the information they need. Then we agree what the first release must do and what can wait.
What your scope covers
Integrations, permissions, essential screens and the conditions the application must handle. You know what you are approving, including what is outside the price.
A starting range before a detailed scope.
Focused first version
$5,000 to $7,000
A smaller application for a defined use case. Features, integrations and launch requirements must fit the agreed scope.
Broader application
$9,000 to $12,000+
A more complete system for an ongoing process. User roles, integrations, migration and reliability requirements affect the final price.
These are published ranges, not quotes for every application. Hosting, third-party services and ongoing care are identified separately.
Want to know what moves a number up or down? Read what custom software costs.
Need the tools you already use to work together instead? Workflow automation projects run $749 to $4,999.
Applications built around actual work.
Lot Assistant
Client work · Ran in production
Began with dealership operations: vehicle intake, transfers between lots and release.
Paddock Mail
Paddock20 product
Began with an inbox problem in our own operation.
The Model Y study
Ongoing study
Combines vehicle data, charging invoices and delivery-app records into a readable operating record.
The cases distinguish client work from our own tools and experiments so you can judge their relevance.
Explore the case studies →Know what you own and what it costs to run.
Ownership and access
Your agreement defines ownership of the custom application, its source code and the access delivered to you, and it lists the documentation that comes with them. Third-party services remain subject to their own terms and costs.
Care after launch
Ongoing care has its own scope, covering fixes, updates and changes. We agree who is responsible for what before handoff.