Sold it.
Bought it.
Offers it.

It started with a SIM card in 2002, selling phones on commission. Three seats later, the person scoping your build has been the customer.

The first seat

A SIM card goes into more than a phone. It goes into tablets, laptops, time clocks and fleet trackers, so selling any of it meant understanding all of it: the device, the carrier, the software that depends on it, and what the business does when one of them fails.

When a small device has to communicate reliably, flexibly and fast, the answer is usually a SIM card and a radio, added to anything. Gavin Brooks sold that, as an employee, for several businesses.

The second seat

The second seat was the buyer’s. Gavin owned a delivery fleet, and the fleet ran on products of the kind he had sold. Every truck carried three SIM cards: a Geotab tracker, a Netradyne camera and the driver’s phone. Each one had to work every day, and as the owner, the invoice was his too.

The third seat

The third seat is the one Paddock20 sits in. We offer connectivity as a managed service provider, next to custom software and cybersecurity. The person scoping the work has been the customer, not only the salesperson.

Why it changes the scoping

Selling teaches you what a product does. Buying teaches you what it costs to live with. Offering it again means answering for both.

That is why we start with the operation, not the technology: what has to work every day, and what happens when it does not. Lot Assistant, the first app, was built for a leading exotic and luxury automotive retailer and wholesaler, and it started the same way, with time on the floor before a line of code.

Where to start

If part of your week depends on a device, a carrier or a system nobody trusts yet, start with a Fit Call. It is $249 for sixty to ninety minutes, and you leave with a number or an honest no.

Questions