Question 1

Why is it called Paddock20?

Accepted Answer

In racing, the paddock is where the work behind a race happens: crews prepare the car, study the data and make adjustments before it returns to the track. Paddock20 works on the systems behind a business, and the 20 reads as 2.0, the next version of a system the business has outgrown. Full story: paddock20.com/story#why-paddock20

Question 2

Do we need to replace our current software?

Accepted Answer

Often not. The first step is to check what it can already do. We look for a configuration change or a supported connection before recommending custom software, and the recommendation depends on the actual workflow and the limits of the tools involved.

Question 3

Why build custom software instead of buying another tool?

Accepted Answer

Build it when a general tool leaves a gap that is specific to how your operation runs. If a better setup or a connection between the tools you already use can close that gap, that is what we recommend instead.

Question 4

How does this help us get projects across the finish line faster?

Accepted Answer

Off-the-shelf tools add friction: data scattered across systems, manual exports, no agreed source of truth. Custom software collapses that into one system your team uses. Agentic engineering compresses the timeline further: AI handles implementation speed, the studio makes the decisions that determine whether it holds up in production.

Question 5

Can custom software improve dashboards and reporting?

Accepted Answer

Yes. Build reporting around the decisions your team makes, and you stop exporting CSVs and start seeing the number that matters when you need it.

Question 6

What kinds of things do you build?

Accepted Answer

Production web apps, AI-powered tools, AI voice agents, dashboards, internal productivity and operational platforms. Our own products include SupercarIQ (vehicle identification), iGot Receipts (vehicle records), Paddock Mail (AI email assistant) and Drive Journal Pro (driver logging). Lot Assistant ran in production for an exotic and luxury automotive retailer and wholesaler.

Question 7

Will AI be part of the solution?

Accepted Answer

Only where it helps with the task. Rules and standard integrations are often the right way to move structured information. AI can help read documents or prepare a draft, with review and approval suited to what an error would cost.

Question 8

Will it save us money?

Accepted Answer

We agree on the improvement you want and how to measure it before the build. The result depends on the process, the tools involved and how well your team adopts it. Time freed up is extra capacity; it becomes a cash saving only if your actual costs fall.

Question 9

What is an AI voice agent and how could it help my business?

Accepted Answer

An AI voice agent answers inbound calls, qualifies leads, answers questions and routes the conversation, following your script and handing off to a person when the call needs one. Setup starts at $1,496.99, and care plans start at $296.99/mo, with overage set when your plan is built. No per-seat licensing, no enterprise contract.

Question 10

What is the Fit Call, and what does it cost?

Accepted Answer

The Fit Call is $249 for 60 to 90 minutes of live 2Box scoping, with no pitch. You tell us the problem, and we tell you honestly whether we are the right fit. Projects under $1,500 close on the call and start immediately; larger builds get a deposit and a scoping session. The $249 counts toward your build when you sign the written scope within 30 days.

Question 11

What makes Paddock20 different from a typical software agency?

Accepted Answer

The scope is written before the build starts, and the decisions are on paper before anything ships. Agentic engineering speeds up the build without skipping the judgment that decides whether software holds up in production.

Question 12

Do you only build for automotive businesses?

Accepted Answer

No. Automotive is a demonstrated specialty, with a production system that ran on a dealership floor, but the same process applies anywhere there is operational complexity: field services, multi-unit retail, franchise, cybersecurity, event operations and more.

Question 13

Can you work with an existing codebase or internal team?

Accepted Answer

Yes. Some engagements audit and extend an existing system rather than starting fresh. The scoping session focuses on understanding what is already there before any recommendation gets made.

Question 14

Do we need to know what to build?

Accepted Answer

No. You need a real problem and someone who understands how the work happens. Bring an example of a job, handoff or report that causes repeated difficulty. The Fit Call helps turn that example into a defined next step.

Question 15

What if I just need something small?

Accepted Answer

Start with the free Warm-Up Lap and describe what you need. Workflow automation starts at $749, and projects under $1,500 close on the Fit Call and start immediately. The free 90-second Align Diagnostic is the fastest way to size it before you book.

Question 16

How fast can we get started?

Accepted Answer

Fit Calls are usually scheduled within a few days. Projects under $1,500 start immediately after the call; larger builds get a scoping session, with a written scope following within two to three business days. The Align Diagnostic is free and instant.

Question 17

What does the free Align Diagnostic tell me?

Accepted Answer

The Align Diagnostic is a 90-second assessment mapping where your tools create drag: utilization gaps, reporting blind spots, workflow friction costing time every week. You get a tiered readout with a recommended next step: the fastest way to know whether a custom build makes sense right now.

Question 18

What does a project cost?

Accepted Answer

Workflow automations run $749 to $4,999. Rapid MVPs are $5,000 to $7,000. Production apps start at $9,000 to $12,000+. AI voice agents start at $1,496.99 for setup. Each build is quoted against a written scope that lists the project fee and any expected recurring costs, including hosting and third-party services.

Question 19

Do you charge a retainer?

Accepted Answer

Not for a build. Each build is quoted in a written scope you approve before work starts. Care plans and the Paddock20 Retainer are optional after launch and run month to month.

Question 20

Is there a deposit?

Accepted Answer

Projects under $1,500 are paid in full when you engage. Projects of $1,500 to $4,999 take a 50% deposit, and projects of $5,000 or more a 15 to 25% deposit, before work begins. Deposits are credited to your final invoice.

Question 21

What is the free SEO audit?

Accepted Answer

A real written review of your site: structure, metadata, Core Web Vitals, and keyword positioning, with a prioritized fix list. It is yours either way. Want the fixes applied too? AI Site Rescue runs the audit and applies them for $749.99 in seven business days.

Question 22

How fast do you ship?

Accepted Answer

Automations ship in days to two weeks. MVPs in 2 to 3 weeks. Production apps in 4 to 8 weeks. Voice agents go live in 10 business days. The timeline is set in writing before any work begins.

Question 23

How are you this much faster than an agency?

Accepted Answer

An AI-native pipeline. No ticket queues, no telephone game between design, build, and SEO.

Question 24

What happens on a Fit Call?

Accepted Answer

60 to 90 minutes, in plain English. You describe how your operation runs today; you get a ballpark on the same call. The written scope and price arrive within two to three business days.

Question 25

Who will I be working with?

Accepted Answer

The same studio from the first call to the last commit, with weekly check-ins you can read in a minute.

Question 26

What if my scope changes mid-project?

Accepted Answer

The number you sign is the number you pay. Anything new is scoped and priced the same transparent way before work on it starts. No surprise invoices.

Question 27

Who owns the finished work?

Accepted Answer

Your agreement defines ownership of the custom application, its source code and the access delivered to you, along with the handover of accounts and any third-party licenses. Our own tools and methods inside it stay ours and can be used only in that app. We explain those terms before the build begins.

Question 28

What happens after launch?

Accepted Answer

Every build includes a 30-day fix period for anything that does not work as agreed. After that, App Care ($500 to $750/mo) covers maintenance (bug fixes and dependency updates), and the Paddock20 Retainer ($999/mo) adds four hours of working time a month plus a 5% member discount on new project work. Both optional.

Question 29

Do you maintain what you build?

Accepted Answer

Yes, through the optional care plans. They are never required.

Question 30

What do you build on?

Accepted Answer

Five layers: build, security, infrastructure, integration and implementation, assembled in the same order on each build. The tools on a layer change from job to job; the tech stack page lists the ones in use, with dated numbers where a vendor reports them.

Question 31

Do you build native mobile apps?

Accepted Answer

We build responsive web apps that work on every device: desktop, tablet, and phone. Native iOS/Android is not our focus; web apps cover most operational needs at a fraction of the cost.

Get every
answer first.

Every question, in one place.

Why is it called Paddock20?

Do we need to replace our current software?

Why build custom software instead of buying another tool?

How does this help us get projects across the finish line faster?

Can custom software improve dashboards and reporting?

What kinds of things do you build?

Will AI be part of the solution?

Will it save us money?

What is an AI voice agent and how could it help my business?

What is the Fit Call, and what does it cost?

What makes Paddock20 different from a typical software agency?

Do you only build for automotive businesses?

Can you work with an existing codebase or internal team?

Do we need to know what to build?

What if I just need something small?

How fast can we get started?

What does the free Align Diagnostic tell me?

What does a project cost?

Do you charge a retainer?

Is there a deposit?

What is the free SEO audit?

How fast do you ship?

How are you this much faster than an agency?

What happens on a Fit Call?

Who will I be working with?

What if my scope changes mid-project?

Who owns the finished work?

What happens after launch?

Do you maintain what you build?

What do you build on?

Do you build native mobile apps?

Get everyanswer first.

Every question, in one place.

Why is it called Paddock20?

Do we need to replace our current software?

Why build custom software instead of buying another tool?

How does this help us get projects across the finish line faster?

Can custom software improve dashboards and reporting?

What kinds of things do you build?

Will AI be part of the solution?

Will it save us money?

What is an AI voice agent and how could it help my business?

What is the Fit Call, and what does it cost?

What makes Paddock20 different from a typical software agency?

Do you only build for automotive businesses?

Can you work with an existing codebase or internal team?

Do we need to know what to build?

What if I just need something small?

How fast can we get started?

What does the free Align Diagnostic tell me?

What does a project cost?

Do you charge a retainer?

Is there a deposit?

What is the free SEO audit?

How fast do you ship?

How are you this much faster than an agency?

What happens on a Fit Call?

Who will I be working with?

What if my scope changes mid-project?

Who owns the finished work?

What happens after launch?

Do you maintain what you build?

What do you build on?

Do you build native mobile apps?

Get every
answer first.