Question 1

Why is it called Paddock20?

Accepted Answer

Two ideas combined. In racing, the paddock is where the team preps the machine before it competes — that's how we build software. The 20 is the top twenty percent, where technology concentrates, and it doubles as 2.0: the rebuild done right. Full story: paddock20.com/story#why-paddock20

Question 2

Why build custom software instead of buying another tool?

Accepted Answer

Most businesses use less than half the software they pay for — built around a general use case, not the way your operation actually runs. Custom software is built to your exact workflow, so that gap closes to zero. The result: faster projects, sharper reporting, less operational drag.

Question 3

How does this help us get projects across the finish line faster?

Accepted Answer

Off-the-shelf tools add friction — data scattered across systems, manual exports, no agreed source of truth. Custom software collapses that into one system your team actually uses. Agentic engineering compresses the timeline further: AI handles implementation speed, a human architect makes every decision that determines whether it holds up in production.

Question 4

Can custom software improve dashboards and reporting?

Accepted Answer

Yes — and it's usually where ROI shows up fastest. Build reporting around the decisions your team actually makes, and you stop exporting CSVs and start seeing the number that matters the moment you need it. One dashboard we built turned a 45-minute weekly report into a live view that updates on every change. Better reporting drives better decisions.

Question 5

What kinds of things do you build?

Accepted Answer

Production web apps, AI-powered tools, AI voice agents, dashboards, internal productivity and operational platforms. In production today: DRX Lot Assistant™ (automotive ops), SupercarIQ™ (AI vehicle ID), iGot Receipts™ (expense tracking), Paddock Mail™ (team comms), Drive Journal Pro™ (driver logging). Any workflow slower than it should be is a build candidate.

Question 6

What is an AI voice agent and how could it help my business?

Accepted Answer

An AI voice agent handles inbound calls, qualifies leads, answers questions, and routes conversations — no hold times, no staffing costs. It works 24/7, follows your exact script, and hands off to a human when needed. Care plans start at $296.99/mo, overage from 30¢/min — no per-seat licensing, no enterprise contract.

Question 7

What is the Fit Call, and why is it free?

Accepted Answer

Fifteen minutes, no charge, no pitch. We qualify hard both ways: you tell us the problem, we tell you honestly whether we're the right fit. Projects under $1,500 close on the call and start immediately; larger builds get a deposit and a scoping session. Not a fit? An honest no. It's free because we make money doing the work, not selling consultations.

Question 8

What makes Paddock20 different from a typical software agency?

Accepted Answer

At most agencies, whoever sells the project isn't who builds it. Here, the architect who scopes your build is the person who ships it — no handoffs, no telephone game, no junior team inheriting decisions they never made. Agentic engineering lets us move at a speed traditional agencies can't match, without losing the judgment that decides whether software holds up in production.

Question 9

Do you only build for automotive businesses?

Accepted Answer

No. Automotive is a demonstrated specialty — production systems running at dealership scale — but the same process applies anywhere there's operational complexity: field services, multi-unit retail, franchise, cybersecurity, event operations, and more. If the workflow is broken, the vertical doesn't matter.

Question 10

Can you work with an existing codebase or internal team?

Accepted Answer

Yes. Some engagements audit and extend an existing system rather than starting fresh — the scoping session focuses on understanding what's already there before any recommendation gets made. We don't parachute in with a predetermined solution.

Question 11

What if I just need something small?

Accepted Answer

Book the free 15-minute Fit Call and describe what you need. Workflow automation starts at $749, and projects under $1,500 close on the call and start immediately. The free 90-second Diagnostic is the fastest way to size it before you book.

Question 12

How fast can we get started?

Accepted Answer

Fit Calls are usually scheduled within a few days. Projects under $1,500 start immediately after the call; larger builds get a scoping session, with a written scope following within two to three business days. The Diagnostic is free and instant.

Question 13

What does the free Diagnostic tell me?

Accepted Answer

The Align Diagnostic™ is a 90-second assessment mapping where your tools create drag — utilization gaps, reporting blind spots, workflow friction costing time every week. You get a tiered readout with a recommended next step: the fastest way to know whether a custom build makes sense right now.

Question 14

How much does a project cost?

Accepted Answer

Workflow automations run $749.99–$4,999. Rapid MVPs are $5,000–$7,000. Production apps start at $9,000–$12,000+. AI voice agents are $1,496.99 flat. Every price is public before you ever get on a call.

Question 15

Do you charge a retainer?

Accepted Answer

No. Every build is fixed scope, fixed price, agreed in writing before work starts. Care plans after launch are optional — never required, never lock-in.

Question 16

Is there a deposit?

Accepted Answer

Projects over $5,000 take a 15–25% deposit, credited to your final invoice. Smaller builds are billed on delivery.

Question 17

What is the free SEO audit?

Accepted Answer

A real written review of your site — structure, metadata, Core Web Vitals, and keyword positioning — with a prioritized fix list. It is yours either way. Want the fixes applied too? AI Site Rescue runs the audit and applies them for $749.99 in seven business days.

Question 18

How fast do you ship?

Accepted Answer

Automations ship in days to two weeks. MVPs in 2–3 weeks. Production apps in 4–8 weeks. Voice agents go live in 10 business days. The timeline is fixed in writing before any work begins.

Question 19

How are you this much faster than an agency?

Accepted Answer

An AI-native pipeline and one builder end to end. No offshore handoffs, no ticket queues, no telephone game between design, build, and SEO. Race precision — faster than most, all in-house.

Question 20

What happens on a Fit Call?

Accepted Answer

Twenty minutes, plain English. You describe how your operation runs today; you get a ballpark on the same call. The fixed scope and price arrive in writing the next day.

Question 21

Who will I be working with?

Accepted Answer

The person building it. One builder from the first call to the last commit, with weekly check-ins you can read in a minute.

Question 22

What if my scope changes mid-project?

Accepted Answer

The number you sign is the number you pay. Anything new is scoped and priced the same transparent way before work on it starts — no surprise invoices.

Question 23

Who owns the code?

Accepted Answer

You do — 100%. Every repo and credential is handed over on delivery. No licensing fees, no platform lock-in, no dependency on us to run your own software.

Question 24

Do I own my accounts and data?

Accepted Answer

Yes. Everything runs on your accounts and your infrastructure. If we ever parted ways, nothing would stop working.

Question 25

What happens after launch?

Accepted Answer

Every build includes a 30-day revision window. After that, App Care ($500–$750/mo) covers maintenance and uptime, and the Paddock20 Pass ($999.99/mo) adds monitoring plus a 15% member discount on new project work. Both optional.

Question 26

Do you maintain what you build?

Accepted Answer

Yes, through the optional care plans — never required. You can also take the keys and run it entirely in-house.

Question 27

What do you build on?

Accepted Answer

The tools running in our own projects today: Claude, Cloudflare, Vercel and v0, Resend, Replit, SE Ranking, and Google Search Console — not a list of logos we borrowed.

Question 28

Do you use offshore teams?

Accepted Answer

No. Everything is in-house and U.S.-based, out of Nashville, TN.

Question 29

Do you build native mobile apps?

Accepted Answer

We build responsive web apps that work on every device — desktop, tablet, and phone. Native iOS/Android is not our focus; web apps cover most operational needs at a fraction of the cost.

Get every
answer first.

The things people ask on the way in.

Why build custom software instead of buying another tool?

What does it cost, and when do I find out?

How fast can we get started?

What is the Fit Call, and why is it free?

Do you only build for automotive businesses?

Can you work with our existing system or team?

What is an AI voice agent, and would one help us?

Why is it called Paddock20?

Get everyanswer first.

The things people ask on the way in.

Why build custom software instead of buying another tool?

What does it cost, and when do I find out?

How fast can we get started?

What is the Fit Call, and why is it free?

Do you only build for automotive businesses?

Can you work with our existing system or team?

What is an AI voice agent, and would one help us?

Why is it called Paddock20?

Get every
answer first.