The Sequence — Same Every Time
What happens on the call
01
You talk, we listen
How the operation runs, where the hours go, what you've tried. The person on the call is the person who builds.
02
Ballpark on the call
Every tier is public, so the number isn't a mystery. Projects under $1,500 close on the call and start immediately.
03
Fixed price, next day
Deliverables, timeline, and price in writing. Larger builds take a 15–25% deposit — credited fully to the final invoice.
Worth bringing: the workflow eating the most hours, your call volume if phones are the problem, and the tools you run today. Not sure you even need custom software? Book anyway — if an off-the-shelf tool already does the job, we'll tell you and save you the money.
The Standard — How We Do Business
What you're agreeing to (and what you're not)
30-day support, included
Every build includes 30 days of post-ship support — if something we shipped is not right, we make it right.
You own the code
Every repo, every credential, handed over on delivery. We never charge you to access your own work.
Month-to-month. Period.
No contracts on Care Plans or the Paddock20 Pass. Cancel anytime — we'd rather earn the renewal.
One business day
Every inquiry is answered within one business day — by the person who builds, not a queue.
Money Questions — Asked Before You Have To
Common questions
Why is the Fit Call free?
Because we make money doing the work, not selling consultations. Fifteen minutes is enough to know if we're the right fit. Projects under $1,500 close on the call and start immediately. Larger builds get a deposit and a scoping session. Not a fit? You get an honest no.
Do I need a contract?
No. One-time services are one-time. Monthly plans are month-to-month and cancel anytime, effective at the end of your billing month. Even the first call is free — the only commitment on this page is the work itself.
What does the deposit cover?
Deposits credit fully toward your final invoice. Projects under $1,500 are paid in full on the Fit Call. Larger projects take a 15–25% deposit depending on size, with the balance due at milestone. The deposit signals commitment and lets us start immediately.
I already have a design or spec. Can you just build it?
Yes — and the Fit Call is still how we start. We review the spec before any quote, so the price reflects what's actually being built.

