Build with Paddock™ — The Course
Build automation
like Paddock20.
Learn the system we use to ship in days, not months. From diagnosis to deployment — the full playbook, taught from live projects.
Launching soon. From $97/mo or $297 one-time. Waitlist gets early-bird pricing.
The Problem
Most builders are stuck
doing it the hard way.
You know there is a better way to handle your repetitive process. You have tried templates, no-code tools, maybe hired a developer and waited months for mediocre results.
Or you hired us and thought: they just figured it out. In a week.
This course is how we figured it out. The system, the tools, the mindset. No fluff. No theory. Just what works.
What We Build
Production software.
Not prototypes.
Three categories. Each one replaces a stack of tools, a vendor relationship, or a workflow that should not require a human.
The Method
Agentic
Engineering.
Not AI hype. A 26-year skill stacking arc — Excel scorecards before no-code existed, certified on enterprise tooling, full-stack today — compressed into a single AI-assisted workflow.
The term is new (Andrej Karpathy, 2025). The work behind it is not. When AI accelerates a person who already knows how to do the work, you get production software in weeks. Not months.
What Is Agentic Engineering →Pivot tables, conditional formatting, VLOOKUP — built operational scorecards before no-code tools existed.
Google Workspace, Microsoft, Adobe Creative Suite — real enterprise credentials, not self-taught guesses.
Canva, Zapier, Make — maximum leverage before writing a line of code was necessary.
TypeScript, React, Next.js, SQL — production apps with real databases and real auth.
8–10 tools orchestrated through a single AI-assisted workflow. The arc is: AI accelerates the person who already knows.
From the Blog
Wireframe
Digest™.
Real AI builds. Production software. Agentic engineering — from Nashville. Not thought leadership. Build notes from live projects.
8 issues live. New drops follow active builds.
Read Wireframe Digest →By the Numbers
The Curriculum
Five modules.
One playbook.
The Diagnostic Framework
- How to identify the real problem, not the symptom
- The questions that reveal what is broken
- Why most people guess wrong about their own problems
You'll be able to: Run a diagnostic on your own business and pinpoint the highest-leverage opportunity.
Workflow Automation — Rapid Deployment
- When to automate, and when to hire instead
- The three tiers: Low / Mid / High scope automation
- How we scope a project in 15 minutes
- Fixed scope, fixed price, fixed timeline — why it matters
You'll be able to: Scope your own automation project. Know what it costs and how long it takes.
Building & Deploying Apps
- Our rapid MVP process: design, build, ship in days
- The tools we use — AI-assisted builds, stack integrations, deployment
- How to avoid scope creep without being rigid
- Post-launch: monitoring, maintenance, iteration
You'll be able to: Build simpler apps yourself, or brief a developer with crystal clarity.
Voice Agents & Automation at Scale
- Custom AI phone agents — the three deployment tiers
- When voice automation beats other solutions
- Scripting, deployment, monitoring
- Building recurring revenue with Care Plans
You'll be able to: Evaluate voice agent opportunities in your business and deploy intelligently.
Making Money From Your System
- How to package your automation expertise for clients
- Pricing strategies that leave nothing on the table
- The sales framework: the Fit Call that closes live
- Building recurring revenue through retainers
You'll be able to: Monetize what you have learned — if you want to.
Who This Is For
Built for people
who build.
Founders and operations leaders who are tired of waiting months for custom development, hiring developers who do not understand the business, and paying $50K+ for solutions they could own for $5K.
You don't need
- Coding experience — we teach the tools, not programming
- A team — solo founders learn it all
- Expensive software — we use accessible, affordable tools
You do need
- A willingness to think differently about automation
- One workflow or process you want to optimize
- 4–6 weeks to work through the material, self-paced
What's Included
Everything you get.
Course Content
5 modules, 15–20 hours of video and documentation. Self-paced. Lifetime access — once you buy it, it is yours.
Templates & Tools
The Diagnostic script, project scoping template, scope change protocol, and a real case study from intake to launch.
Tools & Integrations
Our recommended tools list, integration guides for your stack, and copy-paste automation templates for common workflows.
Community & Support
Access to the Build with Paddock community, monthly group Q&A with the Paddock20 team, and optional direct feedback on your first scope.
Certification
A completion certificate you can share, plus a referral program — earn commission when you refer clients to Paddock20.
Pricing
Three ways in.
Locked until launch.
Join the waitlist to lock your early-bird rate before the course goes live to everyone.
Questions
Asked before you have to.
Do I need coding experience?
No. We teach you the tools, not programming. If you can use Zapier or Make, you can do this.
How long does it take to work through?
15–20 hours of video plus documentation. Most people go through it over 4–6 weeks, self-paced. Do it faster if you want.
Will I be able to build everything myself?
Some things, yes — simple workflows, basic automation, page builds. Complex apps still need expertise, but you will know what is realistic and what is not.
Can I use what I learn to build for clients?
Yes. Many builders go on to offer automation services themselves. The course includes a monetization module on pricing and sales.
Is this the same as hiring Paddock20?
No. This teaches you the playbook. Hiring us means we execute it for you — faster, at higher complexity. Both can be valuable depending on your needs.
When does it launch?
Coming soon. We are building the curriculum from our live projects. Pricing starts at $97/mo or $297 one-time. Join the waitlist to lock your early-bird rate before the price goes up at launch.
Join the waitlist.
Get early-bird pricing.
We'll notify you the day Build with Paddock goes live — plus lock in early-bird pricing before it opens to everyone.