WHAT YOU GET
Four things leave with you.
Marketing is easy to buy and hard to hold onto. These are the things you still have afterwards, whether you stay with us for a year or a month.
A library of your own footage
Photos and video of your floor, your people, your inventory. It keeps working long after the month it was shot for, and it stays in your name.
People standing in your building
Cars in the lot and people at the counter, rather than a number on a dashboard. Your team gets to have the conversation in person.
Names you can follow up on Monday
Lead capture sits inside the run of show rather than getting bolted on at the end, so the day finishes with a list instead of a feeling.
A write-up you can hand upward
What we spent, who came, what was on display, and what we would change. Something you can put in front of an owner without translating it first.
WHO THIS IS FOR
If you have somewhere for people to arrive.
It helps to sell something people enjoy looking at, though it is not a requirement. What matters is having a place people can turn up to, and something worth their morning once they do.
DEALERS & SHOWROOMS
You already hold the inventory people want photographed. Most of it is only ever seen by someone who walked in first.
JEWELERS & LUXURY RETAIL
The cars are why people come. Your counter is why the morning pays. Both write-ups further down came from exactly that pairing.
CLUBS, VAULTS & STORAGE
Members want a reason to come by. We have built the marketing for a 5,800 square foot club and vault facility from the floor plan up.
VENUES & TRACKS
A room with a calendar to fill, or a circuit with dates open. We bring the format, the drivers and the promotion.
BRAND MANAGEMENT · HOW IT IS MADE
Your content gets made in the pit lane.
The pit lane is where we make your content: on site, cameras out, capturing your operation as it happens. Nothing is stock and nothing is reposted from somewhere else, so what comes out is organic media of your business cut to carry the message you chose.
01 · CAPTURE
We come to you and shoot it
Your floor, your people, your inventory, shot on site. Organic media beats stock because buyers can tell the difference in about a second.
02 · STORYTELL
You choose the message it carries
You tell us what needs saying this quarter. We build the story around it, in your voice, and you approve it before anything posts.
03 · PAIR
Where it fits, we bring the cars
Where the surface suits it, your brand gets photographed alongside some of the rarest supercars in the world, through relationships with the owners rather than a rental line.
04 · CARRY
Other people post it for you
Put a car people want to photograph in front of your sign and they photograph your sign. That reach lands in feeds we could never buy into.
WHAT IT COSTS
Daily social starts at $500 a month on your primary channel, with monthly reporting on reach, saves, shares and follower quality. Brand kit design and full multi-channel management get scoped on the call.
EVENTS · A DATE AND A ROOM
A post reaches a phone. An event fills your building.
This is the separate world. An event has a date, a venue plan, vendors, a run of show and a lead-capture process, and it ends with a written report. It also refills the pit lane — one morning gives us a month of content, and that content sells the next morning.
A SINGLE EVENT
Theme, venue plan, vendor and partner recruitment, display-vehicle curation, driver check-in, and the paid promotion that fills it.
A MONTHLY PROGRAMME
A calendar of themed mornings designed to fund itself out of vendor booths, so the marketing line stops being a cost centre.
CHARITY & ENTHUSIAST
The format that gets owners to bring cars nobody else can get, because the room is worth their Saturday.
TRACK DAYS & HPDE
A different room: professional instructors, run groups by experience, and track passes that have sold at $599 and $689 a driver.
THE GALLERY · WHAT HAPPENED
This is what the morning after looks like.
Every event we run gets written up. Both of these were mornings for a jeweler in Scottsdale — what we spent, who turned up, what was parked outside, and what we would do differently. Read them as a picture of your own building on a Saturday, because that is the part we are describing.
Tires & Timepieces™ 2
MAY 2023 · SCOTTSDALE
103 owners reserved a display spot before the day, and 40 more drove up on the morning. The Ferrari 296 GTS had its first public unveiling in the lot.
Tires & Timepieces™ 3
ONE YEAR LATER
Every report ends with what we would change next time. After this one it was one entrance instead of two, a named person checking in every car, and gift bags handed out by the people greeting drivers.
WHAT THE ROOM SPENT
IN PARTNER SALES · TWO HOURS
Attendance and impressions are the easy numbers. This is the one that decides whether an event was worth running: the vendors and partners in the room reported two hundred thousand dollars in sales across the two hours the doors were open, off $956 of promotion.
Around 95% of the people who came owned a business. That is the difference between foot traffic and a room full of decision-makers, and it is the reason the sales number lands where it does.
The things people ask first.
What is the pit lane?
The pit lane is where we make your content: on site, cameras out, capturing your operation as it happens. Nothing is stock and nothing is reposted from somewhere else, so what comes out is organic media of your business cut to carry the message you chose.
How do you get access to cars like that?
Where the surface suits it, yes. Your brand gets photographed alongside some of the rarest supercars in the world, through relationships with the owners rather than a rental line. Put a car people want to photograph in front of your sign and they photograph your sign.
How is brand management different from an event?
Brand management is ongoing and monthly, and it produces content. An event is a date and a room, and it produces traffic and leads. They feed each other, because one morning gives us a month of content and that content sells the next morning.
What does the marketing spend on an event look like?
Tires and Timepieces 2 ran on $647 of promotion and brought more than 500 people through the door. Tires and Timepieces 3 ran on $956 over sixty-eight days and brought more than 1,500. The production fee is separate and gets scoped on the call.
Do you only run events for car dealerships?
No. Both write-ups on this page came from mornings we ran for a jeweler in Scottsdale. Dealerships, jewelers and luxury retail, car clubs, storage and vault facilities, showrooms, and any business with a building worth standing in.
Who owns the content you make?
You do. Every photo, video, caption, template and login stays in your name, on the day you join and on the day you leave. We do not hold assets to keep a client.
STILL READING
If any of that sounded like your building, the next move is a fifteen-minute call.
No charge, no pitch, and you are talking to the person who would run it.
